Privacy policy
Last updated: 26 October 2026
This policy explains what personal information LIPÉ Swimwear collects, why, who it goes to, and what you can ask us to do with it. It is written for South Africa's Protection of Personal Information Act, 2013 (POPIA).
Who we are
LIPÉ Swimwear is a Cape Town swimwear label run by its owner as a sole proprietor. The owner is responsible for your personal information and is also our Information Officer.
- Email: info@lipeswimwear.com
- Website: https://lipeswimwear.com
What we collect, and why
You place an order
What we collect: Name, email, phone, delivery and billing address, what you bought
Why: To process, deliver and support your order, and for our tax records
Do you have to give it? Yes. Without it we cannot deliver your order
You pay
What we collect: Payment status from our payment provider. We never see or store your card details
Why: To confirm payment
Do you have to give it? Yes, to complete the order
You subscribe to our newsletter
What we collect: Email address, and the date and way you agreed
Why: To send the emails you asked for
Do you have to give it? No
You contact us or apply to collaborate
What we collect: Name, email, phone, your message; for collaborations also your social handles, sizing and content ideas
Why: To answer you, or to consider your application
Do you have to give it? Only what we need to reply
You leave a review
What we collect: Name, email, your review and any photos
Why: To show your review on our site
Do you have to give it? No
You visit the site
What we collect: IP address, browser and device details, pages visited, through cookies (see below)
Why: To run the shop, understand how it is used, and for advertising
Do you have to give it? No. You can block or delete cookies in your browser
We rely on the contract with you for orders, on your consent for the newsletter, and on our legitimate interest in running, improving and advertising the shop for the rest.
Marketing emails
We only send newsletters to people who ticked the box to receive them. If you buy from us, we may email you about similar LIPÉ products, and you can say no at checkout and in every email. Every email says it is from LIPÉ and has an unsubscribe link. If you unsubscribe or tell us not to market to you, we keep a note of that so we don't contact you again.
Who we share it with, and where
We share your information only with the services that run the shop for us, and only what each one needs. Some of them are outside South Africa.
| Service | What it does for us | Where your information may go |
|---|---|---|
| Shopify (Shopify International Limited, Ireland) | Runs our online shop and checkout, and sends our newsletter | Stored in the United States; Shopify may also process it in Ireland, Canada, Singapore and other countries where it or its providers work |
| Stitch and Yoco | Take your payment | South Africa |
| The Courier Guy, PUDO and Aramex | Deliver your order | South Africa |
| Judge.me (Judge.me Ltd, United Kingdom) | Collects and shows reviews | The United Kingdom and the United States |
| Our email, website analytics and advertising | Countries where Google or its providers work | |
| Meta | Advertising | Countries where Meta works |
When your information leaves South Africa, it goes because it is needed to complete your order, because you agreed (the newsletter), or under a written agreement with that service that protects it to a standard similar to POPIA's. Shopify's own handling of shoppers' information is set out in Shopify's Consumer Privacy Policy.
We do not sell your personal information.
How long we keep it
| Information | How long |
|---|---|
| Orders and invoices | Five years after the tax return they relate to, as tax law requires |
| Newsletter sign-ups | Until you unsubscribe; then only the note not to contact you |
| Messages and collaboration applications | 12 months after our last contact |
| Reviews | While they are shown on our site, or until you ask us to remove them |
| Website analytics | Up to 14 months for data linked to your browser or device, then only totals that don't identify you |
After that we delete it or remove anything that identifies you.
How we protect it
We use well-established services with their own security, keep access to customer information to the people who need it, and require every service we use to protect it under a written agreement. If your information is ever compromised, we will tell you and the Information Regulator.
Your rights
You can ask us, free of charge, to:
- confirm whether we hold information about you, and see it (we may ask for proof of identity first);
- correct or delete information that is wrong, out of date or no longer needed;
- stop using your information for marketing, or object to other use of it;
- withdraw any consent you gave.
Email info@lipeswimwear.com. We will reply in writing within 30 days.
Cookies
Cookies are small files your browser keeps. We use them to run the shop (your cart, for example), to understand how the site is used (Google Analytics), and for advertising (Google Ads and Meta). Visitors from some countries are asked first, through a cookie banner. You can turn advertising cookies off in your browser settings, at https://adssettings.google.com and in your Facebook ad preferences.
Children
Our shop is for adults. We do not knowingly collect information about anyone under 18.
Complaints
If you are unhappy with how we handle your information, please tell us first. You can also complain to the Information Regulator:
- Website: https://inforegulator.org.za (complaints can be lodged through its eServices portal)
- Email: POPIAComplaints@inforegulator.org.za
- Phone: 010 023 5200 or toll-free 0800 017 160
- Address: Woodmead North Office Park, 54 Maxwell Drive, Woodmead, Johannesburg, 2191
Changes
If we change this policy, we will update the date at the top.